Impact Of Fast Fashion On The Economy

 Luxury brands, changing market trends and societal pressure to look good are like drugs, once they get into your system there is no getting them out.

This fancy, highly addictive drug has no cure, no rehab or therapist that can help you.

Fashion trends have been ever-changing, from bold prints in the 70s to mullets in the 80s, to low-rise pants in the 2000s and back to retro fashion in the 2020s. All these trends have been nothing but pocket-draining for young individuals.

In my opinion, the biggest sham in the recent trends might be the concept of sustainable fashion, well I have no idea if the clothing is conscious/sustainable but it sure is heavy on my wallet.

Fast fashion on the economy can have a fair share of positive and negative impacts. according to various sources on the net, the effects are as follows;

- Fast fashion can generally be more beneficial for developing countries, such as India. The changing market trends urge individuals to buy clothes more often, creating job opportunities for individuals, which helps the country grow economically.

-The global fast fashion market is a thriving industry only because it can manipulate and influence consumer behaviour. The primary factor influencing consumers is the price. Fast fashion companies offer trendy clothing at an affordable price to attract budget-conscious consumers. This is a massive advantage to the rich, as they can enjoy trendy clothes without even having to spend much, and likewise for low-income individuals who wouldn't have to break the bank every time they buy new clothes. In conclusion, fast fashion increases consumer spending and profits.

-Though fast fashion has its positive impacts on the economy, it also has a fair share of negative impacts. The "fast fashion" trend became popular between the 1990s and early 2000s, and more so with social media. To make the clothes more affordable, these brands use cheap materials, and the workers are forced to work for long hours in bad work environments and are paid almost nothing. In simple words, fast fashion brands exploit labour.

-The environmental cost of fast fashion is concerning. All the leftover clothing and "out-of-trend" clothing are dumped in landfills or in water bodies. The fashion industry is responsible for about 8% of greenhouse gas emissions, and the number is expected to increase in the coming years.

I suggest we show Mother Earth some love and not jump from trend to trend like a desultor in a circus.

References:

https://www.fibre2fashion.com/industry-article/9521/tackling-the-negative-impacts-of-fast-fashion

https://kelvinhaus.com/blogs/blog/economic-impact-of-fast-fashion?srsltid=AfmBOorHHwfa6fgLbGY64tzpnYrWHGX74QxWTv38Ipv2Ywq-5BLkQMfN